CA Brand Rallying Book

This book launched a town hall-style meeting where CA‘s Chairman unveiled the newly redesigned brand to 20,000 employees worldwide. Departing from the typical brand book format, we illustrated a day in the life at CA where the brand is working at it’s best. A series of posters, badges, screen savers and websites were rolled out over the next year, keeping the message fresh and relevant.

CA Brand Rallying Book
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